What is NIL And What It Means To The Student Athlete
NIL, ( the student athlete’s rights to their name, image and likeness) is working it’s way through the courts as colleges, the NCAA, and conferences are beginning to get a handle on its implications. Until this point colleges, but not student athletes could profit from selling the rights to NIL to third party vendors like gaming companies. However, the athletes themselves have been prevented through archaic rules promulgated by the NCAA from benefiting from the licensing of their NIL.
Athletes in particular are not permitted to benefit in anyway from outside sources. It could be as insignificant as a four dollar picture frame to thousands of dollars in endorsements. These rules were particularly discriminatory to the student athlete. Was Yo Yo Ma the famous cello player required to forgo compensation while attending Harvard, or even been required to be regulated by the administration at Harvard on his musical gigs?!
The NFL and MLB Players Associations receive approximately 120 million dollars from licensing deals from video game publishers. This equates to about $48000 dollars per player each year. Last year Electronic Arts agreed to pay 40 million dollars to more than 29,000 current and former collegiate student athletes for the rights to use their name or likeness. There is also revenue potential in apparel deals.
By one estimate the UCLA women’s gymnastic team alone could be worth as much as $1,250,000 annually in endorsement revenue, Many current Gen Z high school athletes are bringing along a following in social media. even before they arrive on campus. I have personally seen, in the sport of Field Hockey, that USA field hockey as part of their “grow the game strategy,” has looked at early experiments in video gaming.
To meet this challenge the Patriot League in a pioneering move have entered into an innovating partnership with INFLCR to “empower conference-member student athletes to share content and manage student-athlete NIL activities.” The Patriot League is the first NCAA Division One conference to provide league wide support for its members. The league officials stated,” By providing each Patriot League institution with a department-wide INFLCR solution, the conference is leading from the front and empowering all Patriot League student-athletes to grow their brands and educate themselves on the new opportunities that are coming soon from NIL.”
By sharing photos, videos, and graphics produced by member institutions, delivered by INFLCR software enables each student athlete the opportunity to share their story and grow their brand. INFCR software will provide transaction monitoring for student athlete’s commercial activity, that happens through INFLCR vetted companies. In addition, student athletes will have access to educational video resources, which will provide ongoing NIL and brand strategy content from a variety of athletes and industry experts, according to League officials.
Kudos to the League and its respective members to be ready for this development!!!